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Wholesale & distribution · 02
Sales
Turns every lead, call and deal change into the next best commercial action.
Commercial solution
No lead left waiting. No deal left without a next step.
COS Sales turns every lead, call, email and deal change into a timely commercial action — while managers gain a trustworthy pipeline and sellers spend more time with customers.
Revenue leaks through slow first response, missed calls, forgotten follow-ups, promises hidden in conversations and deals that remain in CRM without a real next step. Dashboards reveal the loss after it happens; COS acts while the deal can still be won.
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Recommend and launch the next best action for every deal
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Turn calls and correspondence into CRM context, tasks and commitments
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Forecast revenue, detect deal risk and activate renewals or upsell
Business problem
Sales · Not another CRM. Not an AI chat.
In the Sales domain, critical signals are scattered across systems and teams. Decisions arrive late, ownership becomes unclear and the business sees the issue only after money, time or customer trust has already been lost.
How this domain operates
Example operating scenario
Event
COS detects: New lead.
Decision
It combines business context, policy, priority and risk before choosing the next step.
Action
It initiates the controlled response: Lead qualification and routing.
Result
COS verifies completion, measures the effect and escalates when the expected result is missing.
Operational outcomes
From visibility to controlled execution.
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Lead qualification and routing
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Follow-up and promise control
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Pipeline and revenue forecasting
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Upsell, renewal and reactivation
Signals COS acts on
Designed around real operational events.
New lead
Missed call
Stalled deal
Renewal window
What to measure
- Process cycle time
- SLA and deadline compliance
- Manual coordination hours
- Exception and error rate
- Revenue, margin or cost impact
Controls and human responsibility
- Role-based access to data and tools
- Human approval for high-risk or irreversible actions
- Complete audit trail from signal to verified result
Start with this domain
Start with one costly process.
Connect the systems involved, define the operating rule, measure the baseline and let COS close the loop. No rip-and-replace programme.